BBA Hons. 3rd Semester Syllabus – CU

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Hello readers, eager to know the Latest BBA Hons. 3rd Sem Syllabus for Calcutta University and it’s affiliated colleges ? Fine! this post will cover your syllabus along with Marks Distribution as prescribed by CU (Calcutta University).

Calcutta University BBA Hons. 3rd Sem Syllabus

Human Resource Management (BBAA301C5)

Credits – 6, Marks – 100

Unit 1:
Human Resource Management: Concept, Functions, roles, Knowledge, Skill, Ability &
competencies, HRD-definition, goals and challenges. The changing environment of HRM –
globalization, cultural environment, technological advances, workforce diversity, corporate downsizing, changing skill requirement, Work life balance, HR role in strategy formulation & gaining competitive advantage.

Unit 2:
Human Resource Planning: Process, Forecasting demand & supply, Human Resource
Information System (HRIS)succession planning. Job analysis – Uses, methods, Job description & Job specifications. HR accounting and Human Resource Development (HRD) audit concept. Recruitment, Selection & Orientation: internal & external sources, e- recruitment, selection process, orientation process.

Unit 3:
Training: Concept, Needs, Systematic approach to training, Methods of training.
Management development: Concept & Methods. Performance management system:
concept, uses of performance appraisal, performance management methods, factors that
distort appraisal, appraisal interview .Career planning: career anchors,career life stages.
Compensation: Steps of determining compensation, job evaluation, components of pay
structure, factors influencing compensation levels, wage differentials & incentives, profit
sharing, gain sharing, employees’ stock option plans. Brief introduction of social security,
health, retirement & other benefits.

Unit 4:
Industrial Relations: Introduction to Industrial Relations, Trade unions role, types,
functions, problems, industrial dispute- concept, causes & machinery for settlement of disputesgrievance, concepts, causes & grievance redressal machinery, discipline-
concept, aspect of discipline & disciplinaryprocedure, Collective bargaining- concept,
types, process, problems, essentials of effective collective bargaining welfare.

Course Objective:
The objective of this course is to help the students to develop an understanding of the concept & techniques of essential functions of human resource management. The course will use and focus on Indian experiences, approaches and cases.

1.De Cenzo, D.A. & Robbins: Fundamentals of Human Resource Management, New York: John
Wiley & Sons.
2.Dessler, G: Human Resource Management, Pearson.
3.Monappa & Saiyaddin: Personnel Management,Tata McGraw Hill.
4.Rao, V.S.P.: Human Resource Management- Text and Cases, Excel Books.
5.R. Wayne Mondy & Rober M. Noe: Human Resource Management, Pearson.

  1. K. Aswathapa:
  2. biswajit Pattanayak:
  3. S. S. Khanka

Marketing Management (BBAA302C6)

Credits – 6, Marks – 100

Unit 1:
Introduction: Nature, Scope and Importance of Marketing, Evolution of Marketing; Core
marketing concepts; Company orientation – Production concept, Product concept, Selling
concept, Marketing concept, Holistic marketing concept. Marketing Environment: Demo
graphic, economic, political, legal, socio cultural, technological environment (Indian context);
Portfolio approach – Boston Consultative Group (BCG) matrix.

Unit 2:
Segmentation, Targeting and Positioning: Levels of Market Segmentation, Basis for Segmenting Consumer Markets, Difference between Segmentation, Targeting and Positioning;

Unit 3:
Product & Pricing Decisions: Concept of Product Life Cycle (PLC), PLC marketing strategies,
Product Classification, Product LineDecision, Product Mix Decision, Branding Decisions,
Packaging & Labelling, New Product Development. Pricing Decisions: Determinants of Price,
Pricing Methods (Non-mathematical treatment), Adapting Price (Geographical Pricing,
Promotional Pricing and Differential Pricing).

Unit 4:
Promotion Mix: Factors determining promotion mix, Promotional Tools – basics of Advertisement, Sales Promotion, Public Relations & Publicity and Personal Selling; Place (Marketing Channels): Channel functions, Channel Levels, Types of Intermediaries: Types of Retailers, Types of Wholesalers. Marketing of Services – Unique Characteristics of Services, Marketing strategies for service firms 7Ps.

This course aims to familiarize students with the marketing function in organizations. It will
equip the students with understanding of the Marketing Mix elements and sensitize them to
certain emerging issues in Marketing. The course will use and focus on Indian experiences,
approaches and cases

1.Kotler, P. & Keller, K. L.: Marketing Management, Pearson.
2.Kotler, P., Armstrong, G., Agnihotri, P. Y., & Ul Haq, E.: Principles of Marketing:
A South Asian Perspective, Pearson.
3.Ramaswamy, V.S. & Namakumari, S.: Marketing Management: Global
Perspective-Indian Context, Macmillan Publishers India Limited.
4.Zikmund, W.G. & D’ Amico, M.: Marketing, Ohio: South-Western College

Management Accounting (BBAA303C7)

Credits – 6, Marks – 100

Unit 1:
Nature, Scope of Management Accounting: Meaning, definition, nature and scope of
Management Accounting; Comparison of Management Accounting with Cost Accounting and
Financial Accounting. Cost concepts: Meaning, Scope, Objectives, and and Importance of
Cost Accounting; Cost, Costing, Cost Control, and Cost Reduction; Elements of Cost,
Components of total Cost, Cost Sheet. Classification of Costs: Fixed, Variable, Semi-variable,
and Step Costs; Product, and Period Costs; Direct, and Indirect Costs; Relevant, and Irrelevant
Costs; Shut-down, and Sunk Costs; Controllable, and Uncontrollable Costs; Avoidable, and
Unavoidable Costs; Imputed / Hypothetical Costs; Out-of-pocket Costs; Opportunity Costs;
Expired, and Unexpired Costs; Conversion Cost. Cost Ascertainment: Cost Unit and Cost
Center. Introduction to Overhead allocation, Overhead apportionment, and Overhead absorption.

Unit 2:
Cost-Volume-Profit Analysis: Contribution, Profit-Volume Ratio, Margin of safety, Cost
Break-even Point, Composite Break-even Point, Cash Break-even Point, Key Factor,
Break-even Analysis. Relevant Costs and Decision Making: Pricing, ProductProfitability,
Make or Buy.

Unit 3:
Budgets and Budgetary Control:Meaning, Types of Budgets, Steps in Budgetary Control,
Fixed and Flexible Budgeting, Cash Budget. Responsibility Accounting: Concept,
Significance, Different responsibility centers, Divisional performance – Financial measures,
Transfer pricing (concept, simple sums).

Unit 4:
Standard Costing and Variance Analysis: Meaning of Standard Cost and Standard
Costing, Advantages, Limitations and Applications; Material, Labor, Overhead and Sales
variances. Introduction to Target Costing, Life Cycle Costing, Quality Costing, and
Activity based Costing.

To acquaint students with role of Management Accounting in planning,
control and decision-making.

1.C.T. Horngren, Gary L. Sundem, Jeff O. Schatzberg, and Dave Burgstahler:
Introduction to Management Accounting, Pearson
2.M.N. Arora: A Textbook of Cost and Management Accounting, Vikas Publishing
House Pvt. Ltd.
3.M.Y. Khan, and P.K. Jain, Management Accounting: Text Problems and Cases,
McGraw Hill Education (India) Pvt. Ltd.
4.S.N. Maheshwari, and S.N. Mittal, Cost Accounting: Theory and Problems, Shree
Mahavir Book Depot (Publishers)

Production and Operations Management (BBAA304GE3)

Credits -6 , Marks – 100

Unit 1:
Introduction to Production & Operations Management: Definition, need, responsibilities,
key decisions of OM, goods vs. services. Operations as a key functional area in an organisation.
Operation Strategies-Definition, relevance, strategy formulation process, order qualifying
and order winning attribute Maintenance Management: Need of maintenance management,
equipment life cycle (Bathtub curve), measures for maintenance performance (MTBF, MTTR
and availability). Lean production: Definition of lean production, lean Demand Pull logic, waste in operations, elements that address eliminati on of waste, 2 card kanban Production Control system.

Unit 2:
Forecasting-Definition, types, qualitative (grass roots, market research and Delphi method) and quantitative approach (simple moving average method, weighted moving average and single exponential smoothing method), forecast error, MAD. Scheduling: Operation scheduling, goals of short term scheduling, job sequencing (FCFS, SPT, EDD, LPT, CR) & Johnson’s rule on two machines, Gantt charts.

Unit 3:
Process Selection: Definition, Characteristics that influence the choice of alternative
processes (volume and variety), type of processes- job shop, batch, mass and continuous,
product-process design Matrix and Services design matrix, technology issues in process
design, flexible manufacturing systems (FMS), computer integrated manufacturing
(CIM). Layout Decision: Layout planning – Benefits of good layout, importance, different types
of layouts (Process, Product, Group technology and Fixed position layout). Assembly line
balancing by using LOT rule; Location Decisions & Models: Facility Location – Objective,
factors that influence location decision, location evaluation methods- factor rating method.
Capacity Planning: Definition, measures of capacity (input and output), types of planning over time horizon. Decision trees analysis.

Unit 4:
Aggregate Planning: Definition,nature, strategies of aggregate planning, methods of
aggregate planning (level plan, chase planand mixed plan, keeping in mind demand,
workforce and average inventory), StatisticalQuality control: Variations in process
(common & assignable causes), Control charts: Variable measures (mean and range
chart), Attribute measures (proportion of defects and no. of defects)using control tables.
Elementary Queuing Theory : Poisson- Exponential Single Server Model with Infinite
Population.(question based on M/M/1.

To understand the production and operation function and familiarize students
with the technique for planning and control.

1.Mahadevan B, Operations Management Theory & Practice, Pearson Education
2.Heizer Jay and Render Barry , Production & Operations Management, Pearson
3.Chase R B, Aquilano N J , Jacobs F R and Agarwal N, Production & Operations
Management Manufacturing and Services, Tata McGraw Hill
4.S.P. Gupta , Statistical methods, Sultan Chand & Sons .
5.Adam,E.E and Ebert, Production & operations Management, Prentice Hall of India,
New Delhi
6.S.N. Chary, Production & operations management– Tata McGraw Hill, New Delhi
7.Buffa E S, &Sarin R K, Modern Production / Operations Management (8th edition)
John Wiley, 1994
8.Gaither and Frazier, Operations Management, Thomson South-Western
9.Operations Research, P. K. Gupta,Man Mohan, KantiSwarup, Sultan Chand
10.Operations Research, V. K. Kapoor. Sultan Chand & Sons

Information Technology Tools for Business (BBAA305SE1)

Credits -4 , Marks – 100

Introduction: Concept of worksheets and workbooks, creating, opening, closing and
saving workbooks, moving, copying, inserting, deleting and renaming worksheets,
working with multiple worksheets and multipleworkbooks, controlling worksheet views,
naming cells using name box, name create and name define.
Using formulae and functions: Understanding absolute, relative and mixed referencing in
formulas, referencing cellsin other worksheets and workbooks, correcting common
formula errors, working with inbuilt function categories like mathematical, statistical,
text, lookup, information, logical, database, date and time and basic financial functions.
Consolidating worksheets and workbooks using formulae and data consolidate command
Printing and Protecting worksheets: Adjusting margins, creating headers and footers,
setting page breaks, changing orientation, creating portable documents and printing data
and formulae. Implementing file level security and protecting data within the worksheet
Creating charts and graphics: Choosing a chart type, understanding data points and data
series, editing and formatting chart elements, and creating sparkline graphics.
Analysing data using pivot tables: Creating, formatting and modifying a pivot table,
sorting, filtering and grouping items, creating calculated field and calculated item,
creating pivot table charts, producing a report with pivot tables. Performing what-if analysis:
Types of what if analysis (manual, data tables, scenario manager), what-if analysis inreverse
(goal-seek, solver) Exchanging data using clipboard, object linking and embedding.

Introduction: Creating and saving your document, displaying different views, working
with styles and character formatting, working with paragraph formatting techniques using
indents, tabs, alignment, spacing, bullets and numbering and creating borders.
Page setup and sections: Setting page margins, orientation, headers and footers, end notes
and foot notes, creating section breaks and page borders.
Working with tables: Creating tables, modifying table layout and design, sorting,
inserting graphics in a table, table math, converting text to table and vice versa.
Create newspaper columns, indexes and table of contents. Spell check your document using
inbuilt and custom dictionaries, checking grammar and style ,using thesaurus and finding and
replacing text. Create bookmarks, captions and cross referencing, adding hyperlinks, adding
sources and adding sources and compiling and bibliography.
Mail merge: Creating and editing your maindocument and data source, sorting and
filtering merged documents and using merge instructions like ask, fill-in and if-then-else.
Linking and embedding to keep things together.
Powerpoint presentation

Introduction: Creating a blank presentation using a design template, basing a new
presentation on an existing one, creating and managing slides, using content place
holders, creating graphs, tables, diagrams, organization charts, inserting clip art and
images. Viewing and navigating a presentation: Organising ideas in outline view, using slide
sorter to rearrange a presentation, previewing presentation in slide show, understanding master views, using title master, slide master, handout master and notes master, working with headers and footers, using hyperlinks, advanced navigation
with action settings, navigation short hand with action buttons Animation and multimedia:
Using and applying animation schemes, custom animation, understanding sound file formats and video types, adding music, sound and video clips. Final presentation: Applying transition to slides, controlling transition speed, using
hidden slides, using custom shows, using on screen pen and adding and accessing notes
during a presentation.

Introduction to Database Development: Database Terminology, Objects, Creating Tables,
working with fields, understanding Data types , Changing table design, Assigning Field
Properties, Setting Primary Keys, using field validation and record validation rules, Indexing,
working with multiple tables, Relationships & Integrity Rules, Join Properties,
Record manipulation, Sorting & Filtering. Select data with queries: Creating Query by design &
by wizard (Select, Make Table, Append, Delete, Cross Tab, Update, Parameterized Query, Find
Duplicate and Find Unmatched), Creating multi table queries, creating & working with table
joins. Using operators & expressions: Creating simple & advance criteria. Working with forms:
Creating Basic forms, working with bound, unbound and calculated controls, understanding
property sheet, Working with Data on Forms: Changing Layout, creating Sub Forms, creating
listbox, combo box and option groups.

Working with Reports: Creating Basic Reports, Creating Header & Footer, Placing
Controls on reports, sorting & grouping, Creating Sub reports.

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